Isuzu – “Hold the Pose”
Director: Mick Soiza
Production: Prodigious
Producer: Karen Hayward
Agency: Publicis
Agency Producer: Vicki Lee
Creative Director: Tim Harding
Brisbane colourist Angela Cerasi graded this warm and natural Isuzu Ute After Sales commercial from director Mick Soiza. The campaign was spearheaded by experienced agency Publicis and production company Prodigious.
Go Your Own Way is Isuzu’s motto, mantra, and the roots of their desire to inspire. It was made for those wanting to leave the confines of four walls behind to get out and explore—those who live and breathe adventure. This TVC campaign shows Isuzu’s commitment to keep Australians Going Their Own Way.
The commercial reflects some of the national partnerships between Isuzu UTE Australia and Australian organisations such as Surf Life Saving Australia. Since joining forces in 2021, IUA has been a crucial ally in SLSA’s mission to safeguard Australian beaches and their visitors, through providing significant annual contributions in addition to a fleet of ‘rescue-ready’ vehicles. Isuzu also supports the Daniel Morcombe Foundation, Western United FC and the Indigenous Literacy Foundation, among other charitable organisations and they are featured in this TVC.
The commercial features the Isuzu D-MAX Ute and Isuzu UTE A-League vehicles, designed to handle the harshest of Australian conditions with cutting edge technology and all the power you need. The cars showcase style, comfort and durability.
Angela Cerasi’s colour grade enhances the sleek style and power of the cars, along with the warm and natural portraits of the recipients and beneficiaries of the charity work that Isuzu supports. The commercial shows off a slice of Aussie life – driving along beautiful highways and stunning beaches.
To see another car commercial graded by Brisbane Colourist Angela Cerasi, check out The Art of Perception, a Maserati brand TVC campaign produced by Father & Sun, directed by Timon Birkhofer.