COMMERCIAL, 2023
Agency: Rhythm
Client Services Director: Laura Morano
Account Manager: Jodie Hameister
Creative Director / Art Director: Stef Langton
Creative Lead / Copywriter: Gordon Haynes
Production Company: Rhythm Films
Creative Director / Director / Editor: Adam Rule
Executive Producer: Candice Shields
DOP: Tim Fitzgerald
Photographer: Jason Capobianco
Colourist: Angela Cerasi for Peachy Keen Colour
Brisbane Colourist Angela Cerasi colour graded this commercial for the 2023-2024 Kailis jewellery campaign, shot in the beautiful Margaret River region on the South West coast of Western Australia by agency Rhythm and production company Rhythm Films, under the direction of Adam Rule.
Kailis Jewellery is a luxury jewellery brand and family-owned business based in based in Perth, Western Australia. They pride themselves on their masterful craftsmanship and use of only the highest quality materials in their jewellery.
The colour grade brief was to accentuate the beautiful imagery by making it stylised and bold but also natural, while making the details of the yellow-gold, white-gold, rose-gold and silver jewellery designs look strikingly crisp and distinct and allowing the featured diamonds and pearls to sparkle and shimmer. Colour graded, the jewellery commercial gives a Spring/ Summer vibe with pops of vibrant blue shining through.
This stunning commercial is a continuation of the brand’s 2022 RISE campaign, which honoured the legacy of Kailis jewellery and is inspired by the mythical archetype of the muse, bringing a sense of luxury, independence and optimism.
Kailis describes their muse in this way:
She wears nothing but gossamer and pearls and gold and silver. She is the definition of freedom. Unencumbered by vanity or ego. She simply is. She is the sand beneath her feet, she is the ebb and flow of the tides, she is the luminous pearl.
Check out another commercial Angela Cerasi colour graded for the team at Rhythm Films here.