Maserati

2020 Brand Film “The Art of Perception”

  • Peachy Keen Colourist Angela Cerasi colour graded this shot of a blue Maserati parked on a beach, the sun flaring from behind, for "The Art of Perception" TVC campaign for Maserati
  • Peachy Keen Colourist Angela Cerasi colour graded this shot of a woman looking dreamily in the distance, a mountain range behind her
  • Peachy Keen Colourist Angela Cerasi coloured this shot of a man standing outside, the sun flaring from behind him, for "The Art of Perception" car TVC campaign for Maserati
  • Peachy Keen Colourist Angela Cerasi colour graded this shot of a man in a suit standing in front of a black Maserati, empty but with it's headlights on, for "The Art of Perception" TVC campaign for Maserati
  • Peachy Keen Colourist Angela Cerasi colour graded this shot of a woman in a space suit, standing in the scrubby desert at sunset
  • This shot of the silhouette of a woman carrying a shawl, a bright sun flare behind her, for "The Art of Perception" TVC campaign for Maserati

This stunning brand car commercial for Maserati was colour graded remotely by Peachy Colourist Angela Cerasi and reviewed by the creative team from Father&Sun in LA.  Timon Birkhofer directed the TVC, which was produced by Ossey James, Timon Birkofer and Jorg Jundinger.  This commercial was released in January 2020.

 

After WWII, Italy was going through an era of economic boom. Italian products defined luxury, optimism and enjoyment. Cars were either built for comfort or performance, not both. During this time, Maserati introduced the concept of grand touring, essentially traveling with both speed and style, with their iconic four-seat, two-door coupe, the A6 1500. From this starting point, Maserati continued to produce vehicles in the granturismo spirit, including the 3500 GT and the Ghibli, eventually followed by the first Maserati to be aptly titled “GranTurismo” in 2007.

 

In 2015, Klaus Busse took the helm of Maserati Design, ushering in the modern era of design at Maserati. In fall of 2020, Klaus and Maserati launched the MC20, a handcrafted from the ground up Maserati that could share the stage with luxury sports cars from other notable performance manufacturers including Porsche and Ferrari.

 

More than just a car manufacturer, Maserati is a symbol of Italian luxury, meticulously crafting vehicles that seamlessly blend breathtaking performance with timeless design and unparalleled craftsmanship.

 

This car commercial showcases the elegance and exoticism of the sleek Maserati car.  DOP Marcin Banasiak captured the incredible landscapes and sunsets which were able to be transformed in the light and cinematic colour grade.

 

To see another car commercial colour graded by Angela Cerasi, check out this one for Isuzu.