Domino’s Australia “More: Smokehouse”

2023 Commercial “More” Campaign

Agency: Elevencom
Production Co: Tasty Pictures
Director/DOP: Ronald Koetzier
Tasty Producer: Mark Bishop
Post Producer: Celeste Fairlie
VFX/ Post Production: Alt VFX
Colour Grade: Angela Cerasi for Peachy Keen Colour

  • Brisbane colourist Angela Cerasi colour graded this Dominos TVC "More Smokehouse Meats" for director Ronald Koetzier, showing a range of pizzas, a pasta, smoked meat and vegetables
  • Angela Cerasi's colour grade helped make the pizza look extra delicious in this Dominos TVC directed by Ronald Koetzier, showing smoky meat cooking
  • Brisbane colourist Angela Cerasi colour graded this Dominos TVC "More Smokehouse Meats" for director Ronald Koetzier, showing a meatlovers pizza slice being pulled away from the pie, cheese stretching.
  • Brisbane colourist Angela Cerasi colour graded this Dominos TVC "More Smokehouse Meats" for director Ronald Koetzier, showing a match being struck against a matchbox
  • Brisbane colourist Angela Cerasi colour graded this Dominos TVC "More Smokehouse Meats" for director Ronald Koetzier, showing the glowing embers of a fire
  • Brisbane colourist Angela Cerasi colour graded this Dominos TVC "More Smokehouse Meats" for director Ronald Koetzier, showing a knife being sharpened, sparks flying

Angela Cerasi’s colour grade helped make the pizza look extra delicious in this Domino’s Pizza TVC directed by Ronald Koetzier.  Agency Elevencom worked with production company Tasty Pictures.  The commercial was graded onsite at post production facility Alt VFX by Angela, working closely with director Ronald to realise his vision for the grade.

 

For the Domino’s Pizza campaigns the bold but natural grade is all about the details… the crispness of the salad, the tenderness of the cooked meat, the perfectly toasted pizza crust.

 

Angela said of the grade:

 

“The brief for a commercial like this one is always to have the food as the hero and to look as appetising as possible.  I spend a lot of time on each food shot, especially the close ups of the product (in this case, the pizza). It is extremely important to get the cheese the right shade of yellow (leaning toward a paler yellow) so it looks perfectly melted and not like it has been sitting on set for a few hours! The meat must have depth to its colour and this goes for the tomato base too. Any green scallions or capsicum must be a fresh, crisp colour and not too luminescent.

 

There are no stylised looks or pushing the status quo when colour grading table-top food shoots – the food needs to look fresh and lush. Real but better!”

 

Domino’s is delivering MORE for Meatlovers with the launch of its brand-new Smokehouse Meats Range, featuring a selection of pizzas, pastas and fries loaded with succulent meats, slow cooked over Australian wood chips.

 

Director & DOP Ronald Koetzier has a very distinctive style and is known as the world’s most experienced high-speed motion control director.  He often uses slow-motion table-top photography to great effect.  Ronald is one of the few willing to take on difficult projects using liquids, ice-cream and chocolate as he is confident in his ability to produce precise and exceptional imagery.   In his projects, he becomes the engineer of the picture by concentrating on each necessary element of it – the light, slow-motion, colour and effects – everything needed to achieve a perfect and mouth-watering final picture.

 

To see another commercial directed by Ronald Koetzier and colour graded by Angela Cerasi, check out this one for Bulla: a brand film for Bulla.